Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Created for the UK market by Wieden+Kennedy Amsterdam, this Booking.com campaign centers on peoples passions as destination. Some are passionate about Haka, which is an advertising visual classic because it's fun to watch. Countdown to complaints about booking.com appropriating Māori culture by enticing people to go to New Zealand in two minus ten seconds.
Genevieve Hoey, W+K Amsterdam Creative Director
Creative Director : Genevieve Hoey, Sean Condon, Joe Burrin