In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"Get petrol for the generator", and that's how this crash course in how to get gas during the zombie apocalypse begins. Step one, record a crying baby on a boombox. Step two, fit out your bike with chainsaws on the side. Step three, grow massive balls. Oh, wait, everyone who survives the zombie apocalypse already has that, clearly.
Just like the first Boost Mobile - Stay Living / Zombie apocalypse, this ends with the cry for freedom. Don't get trapped. Don't be locked in. Stay Living.
Customer Experience Manager: Tina Cleary
Agency: The Monkeys
Chief Creative officer: Justin Drape
Executive Creative Director: Micah Walker
Digital Creative Director: Jay Gelardi
Art Director: Oksana Valentelis
Copywriter: Henry Kember
Head of Broadcast Production: Thea Carone
Broadcast Producer: Jade Wannell
Executive Planning Director: Fabio Buresti
Channel Planner: Mat Rawnsley
Senior Engagement Planner: Rachel Maughan
Social Media Strategist: Matt Abet
Director of Client Services: Dan Beaumont
Content Director: Gini Sinclair
Content Manager: Anthony Campagna
Production Company: Revolver
Director – The Glue Society: Matt Devine
Executive Producer/Managing Director: Michael Ritchie
Producer: Adrian Shapiro
Editing: Dan Lee / Editors
VFX Supervisor: Nicholas Ponzoni, Fin Design
Composers & Sound Design: Nylon
Saffron & Jen Film: Nicky Routledge
Ben Film: Christopher Kelaart
Mary Film: Son Of Kick
PR Agency: Magnum PR
Print Credits:
Photographer: Ingvar Kenne
Photo production: The Pool Collective
Retouching: Outpost
Art Buyer: Meghan Petersen
Designer: John-Scott McClure
