Bottega Veneta uses poetry to create interactive experience in Shanghai

Bottega Veneta uses poetry to create interactive experience in Shanghai

Bottega Veneta presented an interactive poetic installation in Shanghai that showcased 22.000 copies of the anthology In Such a Staggering World by Yu Xiuhua - one of China’s most-read poets - arranged to form a three-dimensional Bottega Veneta brandmark.

Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Global Co-Chief Creative Officer: Mihnea Gheorghiu
Executive Creative Director LePub Singapore: Stephan Schwarz
Creative Director: Marie Poumeyrol
Creative Director: Sandra Bold
Associate Creative Director: Yucy Wang
Associate Creative Director: Giuseppe Vescovi
Art Director: Joao Araujo
Copywriter: Ruben De Barros
Head of Client Services: Giada Salerno
Account Director: Lucia Nani
Global Chief Strategy Officer: Bela Zeimann
Global Chief Strategy Officer: Sol Gahfoor
Strategy Director: Iva Boksic
Global Head of PR & Communication: Isabella Cecconi
Chief Production Officer: Francesca Zazzera
Head of Production: Federico Fornasari
Head of Video Production: Anna Sica
Producer: Edward Petrea
Editor case: Enrico Munarini
Color Grading case: Luca Parma

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