Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
So, in the midst of a rash of park assaults in Manhattan, Bowlmor Lanes thought, "Let's add some humor to the mix!"
Their brilliant idea? A subway ad suggesting that getting attacked in an alley is a blast.
NOW NYC, the buzzkills for women's rights, had the audacity to complain about the ad.
Bowlmor's CEO, Tom Shannon, called their concerns "extreme and laughable."
Because, you know, making light of serious issues is just hilarious. But wait, it gets better - the ad's defenders claim it's just a playful twist on "bowling alley." Classic case of misinterpretation, right? Either way, the ad campaign is now resting in peace, or maybe just in pieces.
Bravo, Bowlmor, for your unparalleled wit and sensitivity.