Bowlmor Lanes - "Shouldn't You?" underwear bowling postcard & print 2001

Shouldn't I what? Get undressed and frolic with a friend on the bowling lanes while suggestively rubbing a bowling ball agains my crotch? I don't know, should I? Is this strip bowling?

This strategy might be summed up as "sex sells".

This was the postcard version, sure to be picked up and posted on dorm-room walls/fridges everywhere. At least I think that's the strategy. Then perhaps the guys in the dorm will remember that Bowlmor Lanes might be a good date spot?

This was the print magazine version of the ad. Not that it improved anything much.