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The latest for Breakstone’s Sour Cream, by the Martin Agency, are these two spots starring an animated sour cream carton character who loves potatoes and tacos. The spots are directed by David Hicks (B-Reel Films) with visual effects by axyz.
The two spots, “Potato” and “Taco”, end with the tagline “the food your other food loves.” “Potato” features the animated sour cream carton character serenading a potato with REO Speedwagon’s “Keep on Loving You”. While in “Taco”, the character references a Spanish-English dictionary to express his love to a taco.
“In designing the Breakstone’s sour cream character we wanted him to be memorable, charming and have a certain vulnerable innocence,” says Dennis Turner, Senior Animator, axyz. “He’s like an adolescent going through his first crush.”
Inspiration for the character design came from the structure of the Breakstone’s container itself and a series of drawings by Bob Fortier, axyz’s in-house 2D Animation Director. “I incorporated some of the curving geometric corners of the actual container with the adorable arms and legs in Bob's sketches,” says Turner. “The result gave the character's arms and legs a look that belongs with the container, looking like smooth organic extensions of the container structure.”
