In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
First Quarter
Ad Agency: J. Walter Thompson, NY<
EVP, Executive Creative Director: Eric Steinhauser
Art Directors: Joe Mongognia, Jim Carroll,
Copywriter: Richie Glickman
Producer: Anthony Garetti
Production Manager: Pamela Villaflores
Account Executives: Peter Grossman, Audrey Melofchik, Cristina Lilly
Director: Josh & Xander
Production Company: Partizan
Editor: Chuck Willis
Editing House: Cut Plus Run
Sound Design: Amber Music (Bill Chesley)
