Bud Light Legends -Tampa Bay Buccaneers Super Bowl LV Champs (2021) :60 (USA)

Guess what? Bud Light had a "Real Men Of Genius" hidden up their sleeve, ready to roll when the Tampa Bay Buccaneers won the Superbowl. 

The Bud Light Real Men of Genius campaign, where we have all radio ads posted here back in 2002, began as "the real American Heroes" campaign in 2000 - that's 21 years ago!

It also became a TV campaign where "Mr Pro Wrestling Wardrobe Designer" was one example in 2003. The radio ads came back with Mr Scoreboard proposal guy,  Mr Oxygen Bar inventor, and Mr Super Stretch limo maker aired in 2008, so this ad idea has legs. Well, it's back now as a timely congratulations to the 2021 Super Bowl LV winners, the Tampa Bay Buccaneers. Nicely done, Bud Light.

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Anonymous Adgrunt's picture
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Anonymous Adgrunt's picture

Imagine not being able to top a campaign idea that was conceived over 20 years ago,

Dabitch's picture

Nice timing on this though.

Sport's picture

To be fair, the campaign is legendary. I wonder who the original creatives were? I hope they have been handsomely rewarded in their careers.