Post Malone in a bar tries Bud Light Seltzer Mango for the first time. This sends central control, ie the tattoed men in ties in the main control room into a frenzy to try and figure out if he likes it. It all gets even sillier from there when they accidentally call spleen for no apparent reason, and spleen really wants to be a tastebud instead. In my humble opinion, this is the funnier of the two ads, and I hope this one beats out #Postystore to be the one aired on the super bowl.
AGENCY: W+K NEW YORK
EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman
CREATIVE DIRECTORS: Brandon Henderson & John Parker
COPYWRITER: Garrick Sheldon
ART DIRECTOR: Marc Duran
HEAD OF INTEGRATED PRODUCTION: Nick Setounski
EXECUTIVE PRODUCER: Jessica Griffeth
AGENCY POST PRODUCER: Dave Lambert
GROUP ACCOUNT DIRECTOR: Brandon Pracht & Ryan Johnson
MANAGEMENT SUPERVISOR: Lauren Wilson
ACCOUNT SUPERVISOR: Bianca Nikic
ACCOUNT EXECUTIVE: Carla Caban
PROJECT MANAGER: Bruce Fields
DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue
BUSINESS AFFAIRS MANAGER: Daniella Vargas
BUSINESS AFFAIRS COORDINATOR: Andrea Sierra
TRAFFIC SUPERVISOR: Sonia Bisono
TRAFFIC COORDINATOR: Tina Wyatt
PRODUCTION COMPANY: O Positive
DIRECTOR: Jim Jenkins
EXECUTIVE PRODUCER: Ralph Laucella & Marc Grill
LINE PRODUCER: Marc Grill
DIRECTOR OF PHOTOGRAPHY: Gulya Pados
EDITORIAL COMPANY: Arcade Edit
EDITOR: Dave Anderson
POST PRODUCER: Andrew Cravotta
EXECUTIVE PRODUCER: Sila Soyer
EDITORIAL ASSISTANT: Thomas Bergerstock
VFX COMPANY: The Mill
BIDDING PRODUCER: Clairellen Wallin
PRODUCER: Claudia Gaspar
PRODUCTION COORDINATOR: Nathan Niamehr
SHOOT SUPERVISOR: Nathan Kane