In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
She thinks he's a good listener. He is not. Or... well he is, he can hear the TV over her.
Anheuser Busch / Budweiser: "Good Listener"
Ad Agency: Goodby, Silverstein & Partners, San Francisco
Copywriter: Mike McKay
Creative Director: Jeff Goodby
Executive Producer: James Horner
Director: Nick Lewin
Production Company for Spot: Crossroads Films
DP: Julian Whatley
Editing Company: FilmCore
Editor: Gordon Carey
