In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
I will only drink this if I get to visit the white room. Without the freaky singer who explodes into glitter gold and doves. That stuff only happens when I drink tequila.
Agency: Leo Burnett, Sydney
Agency Producer: Rita Gagliardi
Executive Creative Director: Andy DiLallo
Creative Director: Tim Green
Creative: Rupert Taylor
Production: MJZ
Director: Tom Kuntz
Director of Photography: Alwin Kuchler
Executive Producer: Jeff Scruton
Executive Producer: David Zander
Postproduction: The Mill, Los Angeles
Editing Company: MacKenzie Cutler
Music: SongZu
Editor: Gavin Cutler
