BURGER KING in France launches anti-bullying campaign

Bullying is a serious issue in France, affecting one in ten children. To raise awareness about this problem, BURGER KING® has launched a campaign using its brand, restaurants, and social media platforms. On November 8th, the day before anti-bullying day, BURGER KING® logos on social media turned gray. The following day, the restaurant chain made gray letters visible on some of its restaurant windows. Inside the restaurants, for every ten tables, self-checkout machines, crowns, and bags, one item turned gray. This campaign aimed to draw attention to the fact that one gray object in ten is noticeable, but one out of ten children who are victims of bullying often goes unnoticed. After #Anti2010 and the Notifications activation, BURGER KING® is continuing to take a stand for the 3rd year in a row. To mark the national day against school bullying, BURGER KING® has partnered with the charity Les Papillons to launch a brand new awareness campaign designed by Buzzman.

the black table

In addition to this campaign, BURGER KING® has committed to donating all profits from the King Junior menus sold on November 9th, the national day against bullying at school, to the charity Les Papillons. This charity works to fight against bullying of children throughout the year. You too can support this cause by visiting https://www.associationlespapillons.org/. The awareness campaign was visible in BURGER KING® restaurants and on its social media platforms from November 8th to November 9th.


With its 300 volunteers throughout France (including the French Overseas Territories), Les Papillons aims to combat child abuse, in particular by deploying Papillons© letterboxes to enable children to speak out about the violence they have suffered. Bullying at school accounts for nearly 50% of the messages they send us. But there is also physical and sexual violence, mostly within the family, and psychological violence… In less than a year, 160 Papillons© letterboxes have been installed in schools, sports clubs, and extracurricular activities. Nearly 30,000 children have been reached. Because we know the weight, and the price, of silence, we do everything we can to get children to write to us about all the harm they have suffered so that they can rebuild their lives as best they can and continue to live out their childhood dreams.


Managing Director Alexandre Simon
Marketing Director Timothée Loizeau
Media & Brand Manager Erinna Beaudron
Media officer Clara Bourgeois
Junior Media officer Valentine Reynet


Founder and President Laurent Boyet
Art and Administrative Director Sandrine Boyet


President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Patrice Lucet & David Derouet
Art Directors Thibault Picot & Yvonnick Le Bruchec
Copywriters Thibault Picot & Yvonnick Le Bruchec
Associate Director Loïc Coelho
Account Director Fany Maupou
Account Manager Agathe Coquillon
Head of Social Media Pierre Guengant
Social Media Consultant Félix Brunot
Social Media Consultant Elisabeth Royo
Head of PR & Communication Paul Renaudineau
PR & Communication Manager Marie Smid
PR & Communication Assistants Inès Pereira & Alizée Bedu
Head of Production Vanessa Barbel
Production Saveria Besset

Director Raphael Vandenbussche
Production Director Constance Pentier
Set Designer Thomas Dumontet
Post-Production Paume

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