In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"Anti-globalisation groups" will probably be offended by these ads advertising the World Effie Festival hosted in Singapore.
The campaign is created by Bartle Bogle Hegarty Asia Pacific, Singapore and the tagline reads: World Effie Festival 2008. A celebration of highly effective capitalism.
The three executions includes a terrorist, a police bus being rioted and a protester kicking the glass out of an advertising poster. Yihaw!
Credits: Todd Waldron (Creative Director)
Hoon Pin Kek (Art Director)
douglas Hamilton (Copywriter)
Rebecca So (Agency Executive Producer)
Jasmine Quek/ Xenia Tan (Agency Producer)
Asmanic Yang (Agency Producer)
