Canada supports LGBT Hyundai drivers. The U.S.? Not so much. – (2010) :20 (Canada)

Is America that uptight about showing anything having to do with the LGBT community? Yes, yes we are. (You need only look at the gay near-miss Super Bowl Snickers from two years ago or this year’s Mancrunch spots for further proof.) There’s a spot running now in Canada during the Olympics from Bensimon Byrne for Hyundai that features a play on a lipstick lesbian theme that would never fly further south. Underscoring the current homophobic vibe in the U.S. is that it’s *merely* suggestive of a relationship; there’s no physical contact whatsoever. But Sweden? Proud of ya! (Tip to The Auto Marketing blog.) (Update: Hyundai has now moved its Canadian account to Innocean Worldwide Canada, saying only that the move was to “unify its North American business on strategy, planning and creative.”)

Agency: Bensimon Byrne
Brand: Hyundai Elantra Sedan
spot title: "Note"

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 5 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
Plywood's picture

A few weeks ago Bensimon lost Hyundai in a ridiculous move by the client to take it to a lamer than lame "agency" called Innocean Worldwide Canada.

MTLB's picture

Thanks, updated with link.