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Repetition, predictability. Ha. This brilliantly funny spot for the Canadian Film Fest shows the difference between what a good film is like, and what a cliché-filled film is like. Sadly, the latter version are always global blockbusters, whereas the former travels the festival route, meaning only thousands see it instead of millions.
Client: Canadian Film Fest
Creative Agency: J. Walter Thompson Canada
Chief Creative & Integration Officer: Brent Choi
SVP Exec Creative Director: Ryan Spelliscy
VP Associate Creative Director: Colin Winn
Copywriters: Colin Winn, Tyler Schell, Pip Scowcroft
Art Directors: Christian Martinez, Kara Wark
Producers: Caroline Clarke, Chris Huber
Production Company: OPC
Director: Jono Hunter
DOP/Cameraman: Andre Pienaar
Executive Producers: Liz Dussault, Harland Weiss, Donovan Boden
Line Producer: Dennis Beier
Editorial Company: School Editing
Editor: Aaron Dark
Editorial Assistant: Drew MacLeod
Executive Producer: Sarah Brooks
Colourist: Conor Fisher, Alter Ego
Online/Visual Effects: Fort York
Music: Grayson Matthews
Casting: Mann Casting