Cannes Lions winners - Lions direct 2006.

Finally, after all that nailbiting we know who won what. Inside a few of the lions direct winners. No, the Lynx stewardesses didn't get the grand prix.

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went to ad agency I DO for their mailer - which was only sent out to companies that had want ads in the papers. The DM was a handwritten application for the job from an 85 year old man. All this advertised De TIJD's brochure about pensions, explaining how to build up a sufficient pension for retirement.

Agency LOWE HUNT, Sydney, Client Unilever Australia. Award: Gold.
It began with the web viral film, and continued with stewardesses who pranced about the cities flirting with men and handing out businesscards which would lead them back to the lynx site.
Another film that got gold was "Cameraphone" for the Department of Transport in the category "product/services"
Ad Agency: Leo Burnett London

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category went to Saatchi&Saatchi New Zealand for their Finding Nemo which advertised TV2 ad-space - and was actually edible. Doesn't say what it was made of, but I guess marsipan or somesuch. Yum!

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all three posters in previous post here, wins silver in new media with these "x-ray ads" for Jobsintown.de.

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TBWA & TEQUILA New Zealand sent these "warm wishes" of a merry Xmas to clients and collegues - and got bronze in the B2B ad and media category.