HOKA - “Together We Fly Higher” (2025)
HOKA’s new brand campaign, “Together We Fly Higher,” represents the highs and lows of the journey of training and
When you're best friends, you start dressing alike. Just ask Charles Barkley and Spike Lee. Meanwhile Samuel L Jackson is in the driver's seat. Awkwardly acted, but at least there's somewhat of a tie-in with all the borrowed interest, since Captial One is a sponsor of the Final Four.
Agency: DDB Chicago
Client: Capital One
EVP, Chief Creative Officer: John Maxham
Group Creative Director, AD: Mike Ackerman
Group Creative Director, CW: Travis Parr
Associate Creative Directors, AD: Brant Herzer, Michael Rosenthal
Associate Creative Directors, CW: Tyler Campbell, Carlos Rangel
AD: Brittany Druker
CW: Sean Collander
EVP, Director Integrated Production: Diane Jackson
Executive Producer: Will St.Clair
Associate Producer: Jakub Zajaczkowski
Production Manager: Polly Poulos
Talent/Music Manager: Linda Bres
SVP, Integrated Brand Leader: Chris Pultorak
Account Director: Suzanne Stovall
Account Supervisor: Betsy Leonard
Strategy Director: Josh Drueck
Director: Spike Lee
Production Company: Pony Show
Editing Company: WhiteHouse Post
Editors: Meg Kubicka, Brian Gannon
Executive Producer: Kristin Branstetter
Producer: Dawn Guzowski
Finishing/Visual Effects: Filmworkers/Churchill Studios
Executive Producer: Derek DeBoard
Visual Effects Supervisor: Rob Churchill
Colorist: Fred Keller
Audio Engineer: Nick Papaleo
Music: "Escape" by Rupert Holmes