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This campaign will put you to sleep (and itās supposed to). āInsomniAds,ā the latest creative extension of Sinai Health
The #Deardaddy monologue from an unborn daughter posits that jokes and slurs and "Boys will be boys" attitudes throughout her life leads to horrible events like rape and spousal abuse. The girl explains her life, as a girl, and how attitudes shape the events in her life. The Swedish language version was seen over five million times in the first week, while the Norwegian language version was viewed over 300,000 times. This is the English language version - Emma Watson didn't have time to put the voice over track but its been reported that they tried to get her specifically.
āI need to ask you a favour. Warning: itās about boys. Because, you see, I will be born a girl. Which means by the time Iām 14, the boys in my class will have called me a whore, a bitch, a cunt and many other things. Itās just for fun of course, something boys do. So you wonāt worry. And I understand that....ā
Director: Jakob Strƶm
Ad agency : SjƦrven
