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A slight change of pace for Carl's Jr in this ad. Oh, it still has a pretty lady in it, but her role here is one of smarts - how else can she wake all these dudes up and tell them to get off her lawn? Introducing the Grilled Cheese Breakfast Sandwich, the ultimate comfort food even on really uncomfortable mornings.
Anyone else love the line "eat it like you mean it", but saddened that it's never used as a punch-line in the Carl's Jr ads? Just me? Maybe it's an old-ad-school thing, but that line never seems to fit with the pretty-lady concepts attached to it.
Client: Carl's Jr
Agency: 72andsunny
