Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Directors cut from Nico & Martin showing the burden a child can carry for Casa do Menor, a sexual abuse help center.
Client: Casa do Menor
Title: The Burden
Agency: McCann Erickson, Milan
Production Company: Mercurio Cinematografica/Primo
Director: Nico & Martin
Excecutive Creative Director: Marco Cremona
Creative Director: Gaetano Del Pizzo
Copywriter: Gaetano Del Pizzo
Art Director: Gaetano Del Pizzo
Production Co: Mercurio Cinematografica/Primo
Director: Nico & Martin
Producer: Luca Fanfani/ Carolina Cordini
Excecutive Creative Director: Marco Cremona
Creative Director: Gaetano Del Pizzo
Copywriter: Gaetano Del Pizzo
Art Director: Gaetano Del Pizzo
Production Co: Mercurio Cinematografica/Primo
Director: Nico & Martin
Producer: Luca Fanfani/ Carolina Cordini
Director of Photography: Leandro Filloy
Post Production: Cinecolor, Argentina
Editor: Mauro Carpinacci
Sound: Estudio Ñandu
Music Supervisor: Frederic Schindler
Music Publisher: Rock Mon Amour