What a glorious day, CATS whokickstarted a campaign to replace ads with cats in the tube have delivered and covered Clapham Common in cats. What a novelty, a kickstarter that actually delivers. Surprise! Glimpse are behind the cat-tastic idea. They are a creative collective who have not yet become cynical, they want to use their powers for good. "Glimpse" is what they want to show us, a glimpse of the world getting better.
Back in February we asked ourselves to “imagine a world where friends and experiences were more valuable than stuff you can buy”. The team began thinking about crowdfunding to replace Tube adverts with something else. Beautiful forests? Time spent with family? Hmmm. We wanted this to become famous, so we needed something the internet would love. Frame it that way and the answer’s obvious. Cats.
. To be fair, it works quite well when dogs sing too. We're suckers for animals. Can we trend baby elephants next? While I do agree that media changes the world (I've said as much in probably a hundred odd articles here over the years), and advertising should lead by example, be mindful, aspire to do good and be better - we have to be honest. Ethicswashing is a now thing. Promoting values just to generate goodwill, just to sell product, is exactly the kind of sleezy that makes people dislike advertising. Glimpse also have a snapchat filter near Clapham Common that will turn you into a cat because everyone has to have a snapchat filter these days it's the law. Points for going the extra kitty-mile though.
