Celio celebrates "normal" men by using Google street photos of regular guys in their latest campaign.

Celio, the leading men’s ready-to-wear brand in France, has once again decided to celebrate normal men with a brand-new campaign. You know, regular guys. The dudes out there. The brand didn’t even have to travel far to find where they really are: on the streets of France.

For over 2 years, Celio has been celebrating normal life. Men who don’t care about fashion and trends, who don’t want to be influencers or models, who simply want to feel comfortable in their lives and clothes. They fit comfortably in their shoes and are proud of it.

In its new campaign, Celio has once again chosen to celebrate all those anonymous, regular everyday people.

Because the images of these normal men on the streets wearing Celio already existed. In medium-sized cities like Melun or Roye, in the center of Paris, in a business district in Lille, on a village square in the south of France or at a bus stop in the countryside…

The campaign can be seen on 8,000 billboard faces nationwide from November 15, as well as on social networks.

Founded in 1985, celio has become the leading men’s ready-to-wear brand in France, while expanding its international presence. Every year in France, 40 million people visit the shops and more than 18 million visit the e-commerce site.

With a network of over 700 shops in 46 countries, including 374 in France, celio offers a wide range of men’s clothing and accessories to suit every taste and every moment of life.

celio employs nearly 2,200 people: men and women from all walks of life, bold employees who see the ever-faster changes taking place in our world as challenges they are eager to take up!


CEO Sébastien Bismuth
Head of Brand David Hermelin
Business Action Plans Manager Vikie Kraak
Brand Coordinator Tristan Besnard
Communication and Partnerships Manager Matthieu Saglio
Producer Maelig Abjean


President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Patrice Lucet & David Derouet
Art Directors Thibault Picot & Yvonnick Le Bruchec
Copywriters Thibault Picot & Yvonnick Le Bruchec
Art Director Assistant Pierre-Marie Hascoet
Head of Account Sofiane Ouaddah
Account Manager Alexane Chauvin & Margaux Bosque
Head of Strategic Planning Clément Scherrer
Senior Strategic Planning Alexandre Honoré
Head of Social Media Pierre Guengant
Head of PR & Communication Paul Renaudineau
PR & Communication Manager Marie Smid
Head of Production Vanessa Barbel
Print Production Assya Mediouni & Charlotte Chadeau & Romain Chassaing
Head of Motion Théo Berdrin

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