In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Celio, the leading men’s ready-to-wear brand in France, has once again decided to celebrate normal men with a brand-new campaign. You know, regular guys. The dudes out there. The brand didn’t even have to travel far to find where they really are: on the streets of France.
In its new campaign, Celio has once again chosen to celebrate all those anonymous, regular everyday people.
Because the images of these normal men on the streets wearing Celio already existed. In medium-sized cities like Melun or Roye, in the center of Paris, in a business district in Lille, on a village square in the south of France or at a bus stop in the countryside…
The campaign can be seen on 8,000 billboard faces nationwide from November 15, as well as on social networks.
celio employs nearly 2,200 people: men and women from all walks of life, bold employees who see the ever-faster changes taking place in our world as challenges they are eager to take up!
CEO Sébastien Bismuth
Head of Brand David Hermelin
Business Action Plans Manager Vikie Kraak
Brand Coordinator Tristan Besnard
Communication and Partnerships Manager Matthieu Saglio
Producer Maelig Abjean
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Patrice Lucet & David Derouet
Art Directors Thibault Picot & Yvonnick Le Bruchec
Copywriters Thibault Picot & Yvonnick Le Bruchec
Art Director Assistant Pierre-Marie Hascoet
Head of Account Sofiane Ouaddah
Account Manager Alexane Chauvin & Margaux Bosque
Head of Strategic Planning Clément Scherrer
Senior Strategic Planning Alexandre Honoré
Head of Social Media Pierre Guengant
Head of PR & Communication Paul Renaudineau
PR & Communication Manager Marie Smid
Head of Production Vanessa Barbel
Print Production Assya Mediouni & Charlotte Chadeau & Romain Chassaing
Head of Motion Théo Berdrin
