In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Fans do make all the difference as evidenced in this spot for the Boston Celtics, in which the crowd noises have been removed, and replaced only with the sound of shoes squeaking on the floor. Simple, yet effective.
Client: Boston Celtics
Agency: Sleek Machine
Chief Creative Officer: Tim Cawley
Art Director: Alan Duda
Copywriter: Mike Heid
Producer: Ben Ouellette
Account Director: Danielle Allwein
Editor: Nick Agri/Alan Duda
Sound Design: Mark Wong