National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, âAdd Some Playâ, developed by creative
Ad number 57 in this amazingly long-running campaign shows two very lucky thieves as they're targeting a very expensive house. As they approach the gates open, the lamps are lit, TV, robot vacuums and music is turned on - heck even the car unlocks and opens its doors. Meanwhile at a keynote speech a poor mans Steve Jobs with a Samsung is demonstrating his home security app. He did not see that coming, now did he?
Agency: DDB & Tribal Amsterdam