Health Promotion Board - āDonāt Toy with Your Lifeā - Anti-Vape Campaign (2025)
āDonāt Toy with Your Lifeā is Singapore Health Promotion Boardās newest Vape-Free Campaign for 2025. It aims to
th1ng directed and produced five commercials commissioned by the Central Office of Information (COI) to promote learning languages to teens and young adults.
"Dancer" is directed by Daniel Lumb
Brief: To encourage 11-14 year olds to consider taking a Modern Foreign Language as part of their GCSE choices.
Creative agency: Farm
Copywriter: Simon Cenamor
Account Manager: Moray McClaren
Art director: Raymond Chan
Production Company: th1ng
Producers: Alan Traquair/Nicole Sloane, COI & Mark Farringdon, th1ng
Editors: Danny Atkinson, Richard Williams, Daniel Lumb
Lighting / Cameramen: Daniel Lumb, Mark Emberton, Simon Paul
Post Production: th1ng