Chipotle - Back to the Start / Willie Nelson - (2011) 2:20

Legendary Willie Nelson covers Coldplay's "The Scientist", in a two minute animated lovely for Chipotle that ends with the line "Cultivate a better world."

The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

Chipotle
ad agency: Creative Artists Agency
Barnaby Templer @ Fonic Sound Design/Arrangement
Camera Assistant - Max Halstead Cameraman
Claire Thompson, Alistair Pratten ProductionManager
Compositors - Alasdair Brotherston, John Taylor
3D Previs Lead - Mark Davies
Art Department - Gordon Allen, Ben Côté, Joe Kirton
Studio Manager - Elizabeth Day
Models - Bob @ Artem / Model As
Graham Staughton Production Designer
Graham Staughton Production Designer
Johnny Kelly Director
Matt Day Director Of Photography
Matt Day Director Of Photography
Music Producer - Justin Stanley and Doyle Bramhall
Music Supervision - David Leinhardt at Duotone Music
Producer - Liz Chan
Exec Producer - Cedric Gairard , Chris O’Reilly, Charlotte Bavasso Producer
Set Animator - Matt Cooper
Character Animator -Gary Cureton Animation