National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
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We illustrated a number of different well-known scenes, using the Pause ljud och bild employees, as different characters, to promote the classic box set. The ads went out in some of Sweden's largest newspapers.
One more part of this campaign realize was an exclusive DVD box set, with limited edition versions of Citizen Kane, Clockwork orange, Saving private Ryan,Matrix and Sin City.
The box set is designed and hand crafted by Mikael Eriksson, and has a limited production of only 200.
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