Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, âAdd Some Playâ, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Cillit Bang gets all 80's montage on us, complete with a cover of Michael Sambello's "Maniac" from the movie Flashdance.
After being handed the sponge and Cillit Bang a grease monkey cranks up the tunes and literally cleans the entire garage from top to bottom in one massive choreographed dance routine. That is, until the foreman walks in with his morning coffee! Whomp whomp.
Client: Cillit Bang
CLIENT - Reckitt Benckiser, Marco Monti
CLIENT MANAGEMENT - Pieter Sercu, Christopher Carey
Agency: BETC
AGENCY MANAGEMENT - Dominique Verot, Charlotte Picq, Camille Rieu, Marie-Alice Poisson
CREATIVE DIRECTORS - Stephane Xiberras, Jacques Jolly
ART DIRECTOR - Alexandre Saad, Marie Baillot
ASSISTANT ART DIRECTOR - Clement Hedouin
COPYWRITER - Guillaume Rebbot
STRATEGIC PLANNING - Marianne Hurstel
TV PRODUCER - David Green, Emilie Cointot
PRODUCTION HOUSE - Partizan
SOUND PRODUCTION - Gum
DIRECTOR - Michael Gracey