In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Mean Joe Greene gets nice after drinking Coke. Aaaaaw.
This ad was first aired on 1 September 1979 - it made its super bowl debut in 1980 and aired once more during the super bowl in 1981.
Client: Coke/ Coca Cola
Principal talent: Mean Joe Greene and child Tommy Okon
Ad agency: McCann-Erickson
Art director: Roger Mosconi
Copywriter: Penny Hawkey
Jingle Singers: Jim Campbell
