Relying on synesthesia and the decades of coke ads with the distinctive fizzing and bottle opening sounds that we have all grown up with, Coke teases us with images that are loud in our heads.
The familiar "psccccchht" when opening a bottle, or a can, is depicted in two great images, while that satisfying fizzing as Coke settles over ice in a glass is another image. Yes, you can practically hear them when looking at them, there are subreddits dedicated to this phenomena and Coke must have realized what a goldmine they are sitting on, having played loud sounds to these types of images in commercials for decades. It's a bit of ASMR for your eyes, if you will.
