This ad is also known as "Civic Choir"
Wieden + Kennedy London
Creative team: Matt Gooden, Michael Russoff and Ben Walker
Director: Antoine Bardou-Jacquet at Partizan
first impression, it doesn't leave me as awestruck as either "cogs" or "hate something". definitely doesn't mean i don't like it - because i do - just means i'm not 100% convinced the concept holds for a 2 min tvc.
that said, it's a damn good idea...and surely one that will be remembered on la croisette come june...
forgot to add that it is also damn good, if not flawless, execution.
Great consept but do they really need 2 min?
honda and w&k has made for such a great partnership! this is further proof.
also, more choirs should beatbox.
I wanna see this choir do this live.
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