Norways "guldtaggen" (the golden tag - geddit?) has been awarded and among the winners were Toyota Norway who together with the agency Media.com did their own live version of subservient chicken. Except in this case it was a subservient Toyota RAV4 Driver.
Viewers sent in their request to check how the car performed, many asked for dangerous stunts and pedestrian things like paralell parking, and someone even asked them to stick a pram in the back - all which the driver did as soon as the SMS request reached him and it played live on the site. Later they rounded up the best and nuttiest things done and sorted them into a replay archive.