A nice use of the media in an ad for the World Wildlife Fund
by DDB&Co., Istanbul. Read more to check it out.
Copy: "Not recycling this newspaper is the same as cutting down another tree."
CD/CW: Karpat Polat / AD: Ali Bati
And you know, they gave up the name 4 years ago, but I STILL associate "WWF" as "World Wrestling Federation" rather than "World Wildlife Fund"
Liked very much... This piece is one of the most innovative and inventive newspaper usage I've ever seen. Congrats to its creators!
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