Cobranded brand hijack / Mentos and Coke

Adgrunt may23rd2007 (interesting name) has been on a mission since May to tag all cobranded ads with the word cobranded. Give 'm a hand willya?

Meanwhile, as you sell your branded product out in the open, someone somewhere might decide to do some crazy stuff with it. Check this "cobranded brand hijack" to see just how crazy you can get with a Mentos and a Coke light.

Of course, this has become a crazy fad, see everyone mentos + coke light videos on youtube. Yikes. Happily, this fits both Mentos and Coke lights brand should, it's fun-loving and inventive (mentos) while light! (Coke). Ok, so it's not just for the taste of it... ;)