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One of my absolute fave adverts. Ever.
Ironically when Hugh Hudson arrived on set in Turin he had to navigate past picketers outside who were protesting against the robots taking their jobs.
Ad Agency: Collett Dickenson Pearce & Partners (CDP)
Creative Director: John Salmon
Art Director : David Horry
Copywriter : Paul Weiland
Director: Hugh Hudson
Production company : Hudson Films
Sound edit: Vangelis