Xgeronimo sent in this guerilla campaign today. The objective is to raise the level of consumer awareness about the quality of outdoor advertising in a city. Members of the public put stickers on advertising posters to reflect their personal opinions about the quality of the ad.
It started in Berlin by Xgeronimo and continued on the streets of Seoul by Rebelbaby.
See more inside to check out the pictures from Seoul.
Creatives: xgeronimo (concept), rebelbaby (design)
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