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We knew it involved thousand of gallons of paint and pyrotechnics, as seen in the sneak peak clip here, and I'll admit being pretty exited about the possible outcome here.... Jonathan Glazer and the creative team had some very big shoes to fill. Big red clown shoes as it turns out. So now that the New Bravia ad is here - what do we think? I'll go first.
See ad here: bravia-advert.com or here.
I dig that they're painting a grey housing estate in Glasgow, that's funny. I just wish they blew it all up while they were at it. All in due time, the site is set for demolition. But the music choice? My god - who set the time machine back to the late seventies? Haven't we done, re-done and over-done that piece by now? Is this perhaps a nudge nudge to the use of Carmina Burana in the BIG ad (qt here)....or just Jonathan Glazer wishing he was Stanley Kubrick? All I know is, it's not working. In the Big Ad, using Carmina is part of the joke. In a Clockwork Orange Ludwig van is the soundbed for everything. Here it takes us a little too close to ancient Fiat ads and more recent razor-blade commercials, all the while irony is dead buried and pushing up daisies that have been stomped on. Twice. And they've been grazed by a cow who has four stomachs. Mmmmkay? Just stop it already.
Having said that, I love the evil clown. And I love the exploding paint, a pyrotechnics wet dream. But when the sneak peaks are more tantalising than the end result, something is wrong and my money is on the music.