The Newspaper Marketing Agency ad nicknamed "killer heels", created by TBWA London, which shows a man spiked on a stiletto has been banned by the ever vigilant watchdog ASA.
The ad received 81 complaints it was offensively sexist and overly violent. The ASA said about the ad "featuring an oversized stiletto-heeled shoe skewering a businessman in a pool of blood was offensive because it trivialised and stylised violence." Despite the visual pun being 'cartoon-like' to avoid offence, people objected to the ad. "The advertisers claimed that, because the image was removed from reality and in a fashion context, it would not be seen to condone or encourage violence or homicide" the ASA said... And probably added under their breath "boy we're they wrong..." (to see it, read more as usual)
The offending ad:
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
Founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland survives on your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Mebbe it's because it's not quite lunchtime yet and I'm hungry, but that blood splatter kinda looks like a plucked goose trying to take flight. Honk.
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PermalinkIt's getting to be dinner-time here Claymore.. and I thought it looked like Ketchup..... Mmm Ketchup, my favorite vegetable. ;)
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Permalinkoooh. Been a while since I've seen such a say it, show it concept. ;)
Might be my monitor but that "blood" looks more like pink nail polish to me.
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Permalinkcaffeinegoddess needs a monitor calibration for xmas. ;)
I like it actually, and I suspect this will be a coveted ad in the crazy crowd of masochistic macrophiliacs (love of giantesses).
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Permalinkmacrophiliacs? what kind of seedy websites have you been travelling on lately? ;)
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PermalinkI bet you're right.
Also, I really like this ad as well. Eyecatching.
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PermalinkTwo stupidities never makes one right...
Stupid ad. Stupid watchdog. Say your sorry and go home.
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Permalink(and I know that it should be "say you're sorry" but I still haven't got my morning-shot of caffeine (w/o the goddess)).
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PermalinkI don't get it.
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PermalinkThe sender NMA just want to remind people that newspaper advertisments can in fact be eyecatching and page-flip-stopping for all sorts of products, even fashion.
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PermalinkI just noticed that this old ad is making the blog rounds again. See for example: advertising is good for you.
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