3rd Sony Bravia spot in production in NYC

Spinning around adblogiverse, we've been hearing about Sony Bravia's next commercial, Play-Doh, to follow up Balls and Paint.

To help generate buzz, a Sony employee is twittering here with an "inside take on the BRAVIA Play-Doh shoot, live on-set in New York".

The commercial is directed by Frank Budgen of Gorgeous.

Looks like we can look forward to Play-Doh and Rabbits. More images on the Bravia Advert website.

UPDATE: Hiding in our mailbag (inbox) was an exclusive color photo of the shoot that was sent to us.