More anti-drug ads to appear during Super Bowl According to the press release "The new ads have been extensively tested with target audiences".
(Continue to read more...you know you want to)
Which means what? The fact that they got a bunch of people to view the ads seems like a weird point to emphasize. Maybe after the ads that connected drugs to terrorism they feel they need to show they can prove scare tactics keep kids from trying drugs. Honestly I think there has to be a better way to go about this. Makes me think of the South Park episode I saw last night- "My Future Self n' Me".
After a little bit of research I found there have been studies done to see if these scare tactics are working. One article shows researchers are questioning the value of these scare tactics.
"Margaret Brown, chair of CTAs School Management Committee and a member of the Sacramento City Teachers Association, agrees with the conclusions of the controversial study. "My observation is that students want information that is realistic to the world they live in," says Brown, who teaches in a continuation high school. "Drugs are a part of the world they live in, in many cases. They don't want scare tactics. They want information about how drugs affect the body. The kids say, "Give me a real message, and don't talk to me like I'm awful if I've tried it." "
You can view the ads here after Sunday and their older ads now.