What the heck is with the current trademark fever? Fark has applied to trademark not safe for work, and Wendy's is apparently using "That's right.™" in the ads. D.F. Krause at the North star mocks it incessantly:
I can imagine how this creative session went.
“We need something bold!”“Right! Like the grizzle they re-use in the chili! Something daring!”
“That’s right!”
“That’s it!”
“What’s it?”
“That’s right!”
“What’s right?”
“That’s right!”
“That’s what I’m asking you!”
“Don’t you see? It’s bold! It’s the answer you want to every question you could possibly ask!”
“I’m still waiting for the answer!!!”
“If we make ‘That’s right’ the tagline, we’ll be declaring to the world that the most correct answer you can possibly have for any question is Wendy’s!”
Reminds me of when Trump tried to trademark "you're fired" which was already in use as the name for Susan Brenner's ceramics studio, and when Microsoft tried to trademark "windows" in 95.
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