Hombre Magazine double page sticky spreads - Argentina print ads

Oh look, a clever use of glue to make a point. These ads reminded me - ironically perhaps - of the POWA (People Opposing Women Abuse) rape ads from Lowe Bull in 2003* only because of the glue. See what the ads looks like folded out inside (I bet you can guess what the funny is already though...)

also reminded me of my favorite geek joke - for Swedes only: Vad är det som klibbar ihop sidorna i matteboken? -Pythagoras sats!
Yes, this is why I have no friends.

Agency: Leo Burnett, Buenos Aires
Creative Director: Pablo Capara / Sebastian Olivieri
Copywriter: Carolina Mendez
Art Director: Diego Salas