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By Dabitch on September 12, 2007 - 08:10

Axe - Naughty 2 Nice - (2007) 4:00 (USA)

Ad agency BBH New York brings us this hefty mockumentary shot by Randy Krallman at Smuggler. Just goes to show you what happens if you use too much Axe. Be very very careful.

Creds - Creative Directors Matt Ian and Amee Shah.

Trivia little birdie told me: "Matt was actually caught in the scene at the end, and I hear it wasn't pretty."

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mockumentary

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Dabitch

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Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.
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