Chanel - Egoiste Balcony - (1990) 0:50 (UK)

I love this ad. Aired worldwide for Égoïste perfume. Unclear if original air date was 1990 or 1991, but the iconic idea of women posing in windows stems from a much earlier photograph taken by Ormond Gigli. Here we just have the added drama of slamming balcony doors open and shut while shouting "egoiste!" which, of course, is the name of the perfume.

It was the summer of 1960, and one morning I glanced out of the window of my studio in Manhattan and noticed that a row of brownstones opposite were being prepared for demolition. Looking at the design of the empty windows, an idea struck me: put a woman wearing colourful clothes in each of the openings.

Directed by: Jean-Paul Goude