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Juice salon, India, uses creative escalator advertising

Finally! I can't even recall how many emails we've gotten from people who sell the "new" media space of escalator advertising (meh, I did some in -94, get with the times, it ain't *new*) where they show off super annoying handrails simply decorated with brand-logos on them or something equally boring. But here Rediffusion DY&R in Mumbai, India finally does something creative with advertising on an escalator, using it to show a man with different haircuts for Juice Salon. Ten points!

As you can see from the above video, people sure as heck noticed the ad campaign. It's quite funny.

previously: Stabilo Giant marker highlighter on escalator ad

Executive Creative Directors: Sagar Mahabaleshwarkar, Ramanuj Shastry, Ashutosh Karkhanis
Copywriter: Mayuresh Wagle
Art Director: Siddhesh Khatavkar

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Anonymous Adgrunt's picture
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Wendall's picture

Neat. Could this be used for some sort of performance art stop motion animation video?

Dabitch's picture

Oh, that would be funny.

purplesimon's picture

I noticed people didn't seem to want to step on the faces. Is that a weird cultural thing or would most people try to avoid standing on someone's face if it were on an escalator?

As for the art stop animation video, I'm sure someone is already doing that right now, probably after reading your comment. Alert the lawyers, Wendall, you never know!

Wendall's picture

Maybe they're attempting to be courteous & not dirty the ad.

 Also, lawyers alerted.