"Be kind, rewind" - Ok, I will!

All ideas have likely been done, the trick is to do them better. ;) I seriously doubt that Gondry ever watched Nickelodeon in his life. (and I do think his version of the trailer is funny).

Here's a kind review that makes me want to see the film*. In wacky 'Rewind,' community is rekindled

How this comes to pass is better left for a first-hand encounter or for a roundtable discussion at a science-fiction convention. Suffice it to say that Mike (Mos Def) and Jerry (Black) spring to action after Jerry demagnetizes all the videocassettes in a freak accident. Mike is minding the store while Mr. Fletcher's away and decides it'd be easier to shoot a ghetto "Ghostbusters" than buy it from the West Coast Video down the street. So with a lot of tinfoil and Mike's emergency casting ("I'm Bill Murray and you're everybody else") a craze is born.

Soon hipsters, thugs, regular folks, and Mia Farrow (having a ball playing a woman named Miss Falewicz) are lining up to order titles. And Mike, Jerry, and their quick-thinking co-conspirator Alma (the heart-meltingly wonderful Mel onie Diaz), are charging $20 rental fees for movies they claim are from Sweden. Thus their remakes are instantly called "sweded" versions, a perfect term less since it recalls the cinema of Ingmar Bergman and more because it evokes the process of assembling cheap, boxed furniture yourself. Gondry has hit upon the Ikea version of moviemaking.

Really, all these three are making is viral videos. Here, though, the virus brings people out of their houses and onto the streets. Once things start looking especially dire for the store, the people of Passaic come together to help with the sweding. Production increases, as do the odds of raising enough money to save the store. This is WeTube.

(emphasis mine)

Love the swede-fying of it all. I much prefer being famous for Bergman and flatpacked furniture than slutty blonds.

* well, that and I rally really like Jack Black because when paparazzi comes around him, he does this. LUV IT!