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Truth - "It must have been a typo" - (2008) :30 (USA)

The American Legacy Foundation does this musical number for their Truth campaign.
agencies: Arnold Worldwide Boston & Crispin Porter+Bogusky Miami/Boulder

Pete Favat (Executive Creative Director)
Alex Bogusky (Executive Creative Director)
John Kearse (Creative Director)
Tiffany Kosel (Creative Director)
Tom Adams (Creative Director)
Andy Minisman (Art Director)
Paul Keister (Art Director)
Will Chambliss (Copywriter)
Pete Harvey (Copywriter)
Omid Farhang (Copywriter)
Bob Cianfrone (Copywriter)
Rob Kottkamp (Art Director)
Kristen Landgrebe (Art Director)
Carron Pedonti (Agency Producer)
Angela Narloch (Agency Producer)
Director : Tom Kuntz
Prod. Co. : MJZ, Los Angeles
Music: David Yazbek
Animation: Curious Pictures

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Wendall's picture

I'm pretty sure I've never seen an anti-smoking ad that did anything but make me want to buy some cigars. This one is no exception. Perhaps these ads are being secretly funded by tobacco companies?

RLDavies's picture

It feels several decades out of date.

Wendall's picture

Well, the animation is certainly old-fashioned, but the general feeling of self-righteousness reminds me more of what they were doing in the mid-1990's.

Cec's picture

What is the original score of Typo song?