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I found this at a blog called "great ads" (so I can't exactly vouch for its provenance) but it seems to be a German viral/guerilla ad for Google Video.
But I couldn't help but be reminded of some ambient work done for Amsterdam record store Sonox, as featured on this very site, and created by Dabitch's agency wa, Amsterdam.
previous sonox postings:
Sonox.com riddles amsterdam and badlanded as some local papers sports pages also framed stuff - lets not forget the Amnesty International ads that show whats happening in the frame...