Mercedes Benz wants to stop traffic - long copy billboard.

Not sure what to make of this exactly, does Mercedes Benz want to kill their customers by whiplash, or are traffic jams so common where this billboard exists that there is simply nothing else to do but ponder their copy? Either way Colenso BBDO, Auckland decided to get all philosophical on a billboard in New Zealand when launching their new Mercedes-Benz campaign. Fascinating. ;)

Phila Lagaluga, Designer
Nick Worthington, Executive Creative Director
Steve Cochran, Creative Director
Bradley Averill, Art Director
Simone Louis, Art Director
Simone Louis, Copywriter
Bradley Averill, Copywriter
Paul Courtney, Agency Producer
Gabrielle Buckle, Agency Producer
Country
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen