All of Miami covered in foam. Amazing.
Creatives: Samuel Åkesson & Tomas Mankovsky
Agency Producer: Emma Gooding
Planner: Heidi Hackemer
Production Company: HLA
Director: Simon Ratigan
Editor: Bruce Townend at The Quarry
Audio post-production: Wave
Media Agency: OMD
Media Strategist: Rupert Holroyd
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This entertains me 5000% than the commercial itself.
And it's way more on brief. I would have done documentary-style :30 cuts of pieces like this instead of trying to recreate the feel of Balls with a :60. I think that would have been more effective.
Well may be they thought of that and may be it's all coming.
Look out for the website where you'll be able to see some great doco's of the whole thing shot by John Hardwick. I saw them on the german website but I hear it's coming to the UK soon.
Haven't seen the commercial yet. But we were just watching the episode of CSI where someone gets murdered in a "foam party" at a nightclub...